An immersive and enticing retail experience on a peculiar land
Kartell Planet is a futuristic scenario of the retail experience. A moon like landscape takes over the shop and creates a complete new atmosphere. The costumers entering the shop are triggered to discover every corner of this peculiar land. A flexible interactive screen is installed on the main part of the ceiling, creating the Digital Sky that hosts Kartell website. Blurring the border between the online and offline shopping, the costumers can test a selection of products on Land and discover the complete collection of products in the Sky. The main source of light is the Sun installation, in the center of the shop. Slowly changing colours, the ambiance varies throughout the day.
A unique setting to take the customers into a trip combining digital and tangible interactions.